Three Shifts Toward Changing Philanthropy’s Advocacy Narrative

Robert E. Ross, President of the California Endowment pointed out recently that, “philanthropy often vigorously works to protect its brand and doesn’t spend it enough.” Part of that insufficient brand spending includes advocacy. Advocacy is the single most effective strategy to achieve social impact. Without advocacy, achieving real social transformation is not possible. It provides both the scale and pathway to implement the solutions foundations fund. Yet there remains a tendency to undervalue and avoid it as a grant making strategy for a multitude of reasons based on misperceptions, fear and often impatience for quicker results.

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