The Stand for Your Mission campaign is an ongoing effort to build awareness about the importance of board advocacy to advance an organization’s mission. Our goal is to inspire and challenge board leaders to “stand for your mission” through active engagement as ambassadors and advocates for your organization’s work.

We are

  • speaking out about the importance of board advocacy
  • setting expectations and roles for board leaders in advocacy
  • creating a central hub of resources to support greater board engagement in advocacy

We invite you to join us.




Discussion Guides

Download the discussion guide that best applies to your organization.

Nonprofit Discussion Guide | Foundation Discussion Guide | Museum Discussion Guide


Interested in using information from the Stand for Your Mission campaign in an upcoming training or resource?

Please include the following disclaimer on any promotional materials or webpages.

Stand for Your Mission is a collaborative campaign of BoardSource together with the Alliance for Justice, the Campion Foundation, the National Council of Nonprofits, and the United Philanthropy Forum. This [event/training/resource] is based on resources and materials from the Stand for Your Mission Campaign, but is not directly affiliated with the campaign or the partners.  For more information about the campaign, please visit